Alex Ignatenko

With over ten years of experience in product and marketing analytics, I help ecommerce companies earn more from each attracted user through a deep approach to traffic analysis and redistribution of the marketing budget.

My mission is to enable data-driven decision making and effective experimentation for online businesses. As a Product / Marketing Analytics Expert I implement complex marketing analytics projects, solve problems with bottlenecks in the acquisition funnel, and build a streaming process for testing new hypotheses.

I use Amplitude Analytics, Google Analytics, SQL, and other tools to deliver actionable insights and recommendations that drive conversion rate optimization, user retention, and revenue growth. I also collaborate with product managers, developers, and marketers to align the product vision, strategy, and execution.